One operating story for the teams that sell and build in homes every day.
Fieldaira was built because home-improvement teams were juggling disconnected CRMs, spreadsheets, messaging apps, and paper packets just to keep sales, field work, and customer follow-through coordinated. The product replaces that patchwork with one connected system.
What is Fieldaira?
Fieldaira is an AI-assisted operating system for home-improvement companies. It connects canvassing, sales appointments, measurements, proposals, contracts, payments, job release, field execution, customer portals, warranty, accounting, reports, and company oversight in one product. Instead of stitching together a CRM, forms, spreadsheets, and field apps, teams get one workflow from lead to closeout.
Three principles that shape the product.
Every workflow decision comes back to the same question: does this make the handoff between sales, field, and customer visibility cleaner than it was before?
Built around real handoffs
Fieldaira is designed around the moments where revenue and customer trust get lost: appointment to quote, quote to contract, sale to job release, and job to customer follow-through.
Product-first, not patchwork
Instead of stitching together a CRM, forms, spreadsheets, and installer chat apps, the product keeps one operating story across every role from the front office to the field.
Visible by default
Managers, reps, field teams, and customers all see the right version of the same job without waiting for someone to send a status update or forward a screenshot.
Product direction driven by real teams, not quarterly slide decks.
Fieldaira does not have a product team that designs features in a vacuum. The people building the system talk directly to the people using it.
Built by operators, not slide decks
The team behind Fieldaira has spent years inside home-improvement operations. Every feature starts with a real workflow gap, not a feature checklist from a competitor tear-down.
Clear product direction
Roadmap decisions come from what existing teams need to run their business, not from what makes a good demo. If a feature does not reduce handoff friction or improve field visibility, it does not make the cut.
Direct customer feedback loop
Active tenants shape the product through direct conversations, support patterns, and rollout requests. There is no product council, no annual survey — just real conversations with teams using the system every day.
Located in Troy, Michigan
Fieldaira is headquartered in Troy, MI and serves home-improvement companies across the United States. Being based in a region with a strong home services and construction market means the team stays close to the operational realities that shape the product every day.
Quick answers.
What is Fieldaira?
Fieldaira is an AI-assisted operating system for home-improvement companies that connects canvassing, sales, field execution, customer portals, warranty, accounting, reports, and operational management into one product.
Who built Fieldaira?
Fieldaira was built by a team with direct experience in home-improvement sales and field operations. The product is designed around the real moments where revenue and customer trust get lost — not around a generic CRM template.
Where is Fieldaira located?
Fieldaira is headquartered in Troy, Michigan, serving home-improvement teams across the United States.
What industries does Fieldaira serve?
Flooring, roofing, windows and doors, siding, kitchen and bath remodeling, HVAC, solar, deck and patio, garage doors, concrete, landscaping, and related field-service operations.
How is Fieldaira different from a CRM?
A CRM typically stops at the lead record. Fieldaira continues through measurement, proposal, contract, payment, job release, field execution, customer portal, and warranty — all sharing the same project record without re-entering data.
Ready to get started?
Talk to the Fieldaira team about connecting your sales, field, and customer workflows.